03/06/2018


Boosting the global 261 Fearless bond: our community gear

The day the 261 Fearless Online Shop opened to immediate global salesBy Tracy Chamberlain Higginbotham

When the first official clothing order arrived through the new 261 Fearless online shop, Heather, 261 Fearless Shop Manager, was ecstatic since the order was from a woman in Chile. “I was amazed at the global reach of the 261 Fearless organization simply through this one international purchase, “stated Pierce who is based in America’s Midwest region. 

Following the South American purchase, orders from New Zealand, Canada and Europe were received as if to showcase what the organization’s leaders already knew - that 261 Fearless is an international social running network for women.?? “Why do you think women love wearing 261 Fearless gear so much?” I asked Heather. She responded, “I think it is because of the natural connection and instant bond people have to the number 261 based on its origin with Kathrine Switzer’s gender barrier breaking run in the 1967 Boston Marathon.” Furthermore, 261 Fearless Inc. is able to provide high quality items - thanks to the global sports wear partnership with adidas

I know what Heather means because every time I don a 261 Fearless hat, jacket or t-shirt, people look at me knowingly as if to say, “You must be associated with fearlessness.” They are right, I am! ??People in our society enjoy wearing branded items because it makes them feel like they are part of a tribe.

In the 261 Fearless cases, a woman becomes a part of a supportive tribe of brave, fearless women who believe in the positive benefits of running with a community of women no matter what their running level, age or status in life. Through 261 Fearless active women come together through this global supportive social running network allowing fearless women to pass strength gained from running onto women who are facing challenges hence sparking a revolution in empowerment even if they are from Chile, England or America. ??

Purchasing and wearing branded 261 Fearless merchandise is just one step towards women sharing the importance of networking, running and bonding with women all over the world. Why not demonstrate that you are part of our tribe too by purchasing your own merchandise and sharing the online shop address on your social media marketing sites and with women in your life.  ??

We can never have enough fearless women in the world!

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