261 Fearless

Stay up to date with 261 news

Running Shoes - hello - 261 Fearless

Hello Cup partners with 261 Fearless

We are so pleased announcing our partnership with Hello Cup, a New Zealand start-up who provides menstrual cups, a sustainable solution for women to their menstrual periods. A percentage of the sales of the special edition 261 Fearless cups will benefit Fearless to further our mission of empowering women globally through running.

“The Hello Cup is a reusable, hygienic cup that is an alternative to traditional feminine sanitary products,” says Robyn McLean who co-founded Hello Cup with registered nurse Mary Bond. “261 Fearless is an organization that gives women opportunities to run or walk and achieve a sense of accomplishment and empowerment. In celebration of our shared vision of creating access for women to fully participate in life, regardless of the time of month, Hello Cup has created a limited edition of special 261 Fearless Hello Cups.”

Hello cup - 261 Fearless colour

The Hello Cup holds three times as much fluid as tampons and can be worn up to 12 hours. Produced in 261’s signature ‘fearless purple’ color, the special cups will go on sale at one of the most famous running events in the world, the New York City Marathon.

“It’s appropriate that we’re launching our partnership at a running event that features over 20,000 women,” stated Kathrine Switzer -- founder of 261 Fearless and winner of the New York City Marathon in 1974. “Everyone is nervous on race morning, but few are as nervous as those 3,000 or so women who are also having their periods. While we’re hoping to help that situation, our partnership with Hello Cup is much broader than a race; it’s about women everywhere, especially those who are missing valuable days of school, work and social engagement,” said Switzer. “Often they are poor and cannot afford the monthly expense of sanitary products. 261 Fearless hopes to equip these disadvantaged girls and women with basic feminine humanitarian needs so they can engage and flourish.”

Both Hello Cup and 261 Fearless are passionate about the environment and the positive input menstrual cups can have when reducing sanitary waste. “Tampons and pads fill landfills globally and unfortunately are also increasingly found in our oceans and washing up on beaches. Hello Cups are not only reusable for several years, they are also recyclable, said McLean. “Women have enormous power to encourage sustainability when they have their periods through promoting the use of menstrual cups and other reusable sanitary products.”

The limited edition 261 Fearless Hello Cup will be on sale at the New York Marathon Expo from November 1 - 3, 2018 and online from November 1. Worldwide shipping is available. A percentage of all sales of the 261 Fearless Hello Cup will go to the global work of 261 Fearless.

Shop here

Contact us


261 Newsletter

Sign up to our newsletter!


Become a 261 Coach

and change women’s lives

» learn more